The Psychology of a Pricing Page

You’ve taken the first step by downloading "Should I Put My Prices on My Website?"—and you've decided, YES, pricing transparency is the way to go. Or maybe you’ve arrived here another way, eager to master the psychology of pricing.

Either way, you’re in the right place. How you present your prices matters—and getting it right can make all the difference. That’s exactly why I created this self-paced course: to help you communicate pricing strategically and effectively.

It can help you:

In this course, we cover four key topics:

The Anatomy of a Pricing Page – What every great pricing page needs.

Tactic #1: Leading with Value – Position your price for maximum impact.
Tactic #2: Pay Attention to the Numbers – Use psychology to influence decisions.
Tactic #3: Choose Your Words Carefully – Craft messaging that boosts conversions.

You get lifetime online access, so you can refer back anytime. The strategies are simple to understand, easy to implement. Let’s take the guesswork out of pricing—so you can price smarter, sell easier, and grow faster.